A cider
to celebrate
Red Fin approached us to develop their brand identity and launch campaign. They wanted to shake up the UK cider market with a product aimed at “everyday explorers”.
OUR TASK
Position them as a fresh, adventurous alternative to established brands.
HOW WE DID IT
We built a brand strategy emphasising authenticity, sustainability, and community. The visual language drew inspiration from brands like Deus Ex Machina and Patagonia - raw, honest, evocative. It’s about capturing the “soul surfer” lifestyle.
The journey from concept
to initial sketches
Embracing being the smallest shark in the ocean.Embracing being the smallest shark in the ocean. Embracing being the smallest shark in the ocean.
Working with a Red Fin
was a pleasure
Their commitment to shaking up the industry aligns well with our approach to brand storytelling. Bournemouth’s natural beauty provided the perfect canvas for this narrative. It reminded us why we believe this is the best place to live and work outside of London.