We are helping great companies tell
their story.
The first step is our branding workshop: designed for clients looking to refresh or establish a brand that works for them.
The workshop covers the value of branding, what ‘great’ looks like and the story and personality behind a successful brand. Branding and ‘communicating your brand’ are big topics, and you will understand the process and results using ‘behind the scenes’ insights and case studies of forward thinking, effective companies.
Separating great businesses from the pack.
We help many successful companies and charities, alongside the hospitality and luxury industries. Our focus is the future of our clients and their evolving business needs. They value beautiful aesthetics and engaging content. They love showing how they are different from the rest, and where their focus lies.
The story cuts through. Great stories engage and enable the viewer to imagine being the hero of the story. “This could be you, see how great it would be”. It’s about talking to people’s values and showing your own.
A new brand or brand refresh isn’t just a logo, it is the energising force that customers feel at every touchpoint. It is your DNA and it is who you are.
We will use this when designing the visual elements that represent the brand, such as logos, colour palettes, typography, and visual styles. This ensures consistency across all brand materials and will create a dynamic and reflective brand identity.
An effective brand guide is more than just a set of rules and guidelines; it tells the story of a brand’s identity and purpose. Through storytelling and captivating visuals, brand guides communicate the essence of a company, ensuring consistency and coherence across all touchpoints.
Brand activation is all about bringing a brand to life and telling your story with a beautiful aesthetic as the driving force. By creating immersive experiences and memorable campaigns, brands can spark emotional connections with their audience, drive engagement, and stand out in a crowded marketplace.
In an increasingly competitive business landscape, digital marketing support that leverages the power of storytelling and beautiful visuals can make all the difference. Our clients see us as their out-of-house, in-house team as we can partner with them after launching their new or refreshed branding to create a marketing strategy to show their brand off to the world.
Branding workshop
Whether you are considering new branding or a branding refresh, we will always start by getting to know you and your company in depth. This will happen at a branding workshop with our branding consultants in Bournemouth.
The workshop is a chance for our team to learn more about the story behind your business and your goals, as well as share the benefits of successful branding. These will be used as the foundation for the branding work that will follow. We will cover the following in the 2-hour workshop:
- What branding encompasses
- How a brand communicates
- The value of branding
- What ‘great’ looks like
- The story and personality behind a successful brand
- How ‘behind the scenes’ insights and case studies can be used
Concepts
Once we are confident that we understand your story and business, we will work on some initial concepts. If we are completing a brand refresh, we will base these new ideas on reworking what you already have. If we are completing new branding for you, we will create a set of new designs.
No matter whether we are building from an existing brand or starting from scratch, we will design something that encapsulates your story as this is what makes you unique to your competitors.
We will present several concepts to you in a meeting, where we will spring into the next step of the branding process.
Narrowing down and finalising the brand
In the meeting where we present our concepts, we will explain each concept and the thought process behind it. From there, we will collaborate with you to select one or two to take further.
After this meeting, we will work any feedback into our concepts and start shaping a brand that you are confident in.
We will go through several stages of feedback on the concepts and designs, building up the branding and its guidelines.
Rolling out the new branding
Every new brand deserves a sophisticated rollout, no matter if it is a branding refresh or new branding.
Once we have designed your branding, we won’t just dump it on you to use. The branding consultants at Studio Global are experts in implementing the brand in the real world.
FAQs for our Bournemouth branding consultants
What is branding?
Branding is the strategic process of creating and managing a unique identity for a product, service, or company. It involves defining the brand’s values, personality, and positioning in the market to distinguish it from competitors and resonate with the target audience.
Why is branding important for a business?
Effective branding is crucial as it helps businesses stand out in a crowded market, builds credibility and trust among customers, fosters brand loyalty, and influences consumer perceptions and purchasing decisions.
How often should a company rebrand?
There isn’t a fixed timeline for rebranding—it largely depends on various factors such as shifts in the market, changes in audience preferences, company growth, or a need to modernise. Rebranding is typically considered when the current brand identity no longer aligns with the company’s goals or audience perceptions.
What are the key components of a brand identity?
A brand identity comprises several elements, including the logo, colour palette, typography, visual style, brand voice, messaging, and overall brand personality. Consistency across these elements is crucial for a cohesive brand identity.
How does branding differ from marketing?
While branding focuses on creating a distinct identity and emotional connection with the audience, marketing involves strategies and activities aimed at selling products or services. Branding is the foundation upon which marketing efforts are built.