A cider
to celebrate
Red Fin approached us to develop their brand identity and launch campaign. They wanted to shake up the UK cider market with a product aimed at “everyday explorers”.
OUR TASK
Position them as a fresh, adventurous alternative to established brands.
HOW WE DID IT
We built a brand strategy emphasising authenticity, sustainability, and community. The visual language drew inspiration from brands like Deus Ex Machina and Patagonia - raw, honest, evocative. It’s about capturing the “soul surfer” lifestyle.
The journey from concept
to initial sketches
Embracing being the smallest shark in the ocean.Embracing being the smallest shark in the ocean. Embracing being the smallest shark in the ocean.
Working with a Red Fin
was a pleasure
Their commitment to shaking up the industry aligns well with our approach to brand storytelling. Bournemouth’s natural beauty provided the perfect canvas for this narrative. It reminded us why we believe this is the best place to live and work outside of London.
What our clients say
We’re really happy with what Studio Global did for our new cider brand. They took our ideas and turned them into a strong brand, covering everything from the logo to the website and social media. The team was great to work with—very collaborative and always open to our input. They also delivered everything on a tight deadline without any issues. If you’re looking for a reliable design agency, Studio Global is a great choice.
Graeme Baldwin - RedFin
