Phox Water
Clear vision and a solid brand identity
Phox Water makes brilliant refillable water filters in Glasgow. They came to us because they needed content. Lots of it. And they needed it to work hard across their channels.
We structured a content calendar that looked varied on the grid and came at the subject from every angle - education and inspiration. Yes, each month has a theme - based on promotions or seasons - but fundamentally keeps hammering the messaging. We believe that when you're getting sick of the message, your audience is only just starting to take it in.
Achieving commercial
wins through targeted content
The content mix works because it's grounded in what sells. Lifestyle photography shows the aspiration. Infographics and demo videos tackle common questions. Yoga in our back garden, water glistening on a fresh morning. Everything ties back to their core message: sustainable choices should feel great.
This structured approach delivers clear commercial wins. The internal team spends less time scrambling for content. Socials look consistently strong. Educational posts drive genuine engagement. Most importantly, the regular drumbeat of content keeps Phox visible in a market dominated by big players.
The programme works especially well for their sales cycle. People don't buy water filters on impulse - they research, compare, and eventually convert. Our content supports every stage of that journey, from initial awareness through to purchase and ongoing loyalty.
Let's
talk
Want content that converts? Let's talk about your needs.
