London Stock Exchange

The existing wraparound screen graphics weren't cutting it

LSEG asked us to upgrade the graphics for their 'Market Matters' broadcasts. These go out to financial advisors and analysts worldwide from their central London studio. The existing wraparound screen graphics weren't cutting it. We were thrilled to work with LSEG - they're not just prestigious, they're innovative and open to fresh ideas.

The studio is impressive. So is the security to get in. We had to be careful not to capture anything sensitive when we scanned the space. LSEG's trust in us to handle this delicate task spoke volumes about our relationship.

Virtual studio

to test our designs

We built a virtual studio to test our designs. This let us see how graphics would look on camera, accounting for the curved screen and presenter positions. It's a bit like chess - you have to think several moves ahead. We delivered graphics that their in-house creatives could assemble for live cues. LSEG's collaborative approach made this process smooth. They didn't just want a supplier; they wanted a partner. We were happy to oblige.

The balance of movement in the graphics was crucial. Too much, it's hectic. Too little, it's dull. We settled on about 15% movement - think birds flying past London cityscapes or slowly moving clouds. It keeps things lively without being distracting. LSEG's willingness to explore this balance with us was refreshing.

Design iterations

Broadcast graphics

And creative vision

Studio Global is a marketing agency that specialises in beautiful, innovative storytelling. We help brands connect with their customers in a meaningful way, using the latest digital technologies. Our team of experts has a deep understanding of the hospitality industry, and we’re passionate about helping Hilton achieve its marketing goals.

Hilton is a great example of a brand that has successfully adapted to the digital age. By leveraging the power of interactive storytelling, Hilton has been able to connect with its customers in a new and engaging way. The printed materials also helped to reinforce Hilton’s brand identity with its guests.

Unique, Professional

Outstanding

We have a real depth of experience within the Financial sector. We have been honoured to work with giants Williams de Broë, Investec and St. James’s Place. Chewton Wealth Management is an excellent example of how we can create unique, professional, and outstanding brands for every kind of occasion or client.

Design iterations

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