Webster Associates SJP

Webster Associates, a unique legal practice, needed branding that reflected their emphasis on craftsmanship and creativity. Studio Global delivered a fresh, balanced brand identity with a memorable color palette and unexpected visual elements.

This project highlights our ability to translate intangible qualities into a distinctive brand.

Modernising branding and marketing materials is a classic challenge for financial brands. They want to look retain their heritage piece, whilst making sure they still feel modern and current, and relevant in todays digital world. Studio Global has a proven track record of helping financial services companies achieve this balance.

Webster Associates is a financial services company that has been in business for over 50 years. The company was founded by John Webster, and it has been passed down to his son, James Webster. James wanted to make his mark on the company, but he also wanted to retain its heritage and its commitment to providing excellent customer service.

We pitched a bold new colour palette - coral and a deep sea blue - and imagery that initially challenged their expectations. We see that as our job - to delight with the unexpected, to turn the volume up… to encourage people to have a brave outlook on what is possible.
The imagery also included water-based elements, such as deep sea diving and shoals of fish. This imagery was used as a metaphor for the company’s mission to help its clients achieve their financial goals.

The new branding and marketing materials look fantastic.