NAG

Numerical Algorithms Group (NAG), a leader in complex mathematical algorithms, approached us with a challenge: transform their vast, technical website into a clear, client-facing platform. The task was to distil hundreds of pages of intricate information into an accessible, engaging site that communicated NAG's core offering effectively.

Our approach centred on simplification without losing depth. We restructured the site to prioritise client needs, creating a clear pathway from NAG's fundamental offerings to more detailed technical documentation. A key example was our treatment of NAG's High Performance Computing service. We framed the technical capabilities in human terms, highlighting how NAG's expertise could prevent team burnout and enhance efficiency – a message that resonated strongly with potential clients.

Throughout the project, we maintained a delicate balance between technical precision and accessibility. We implemented a staged design process, aligning with NAG's internal rhythms of board meetings and presentations. This approach allowed for confident sign-offs at each stage, from initial
look-and-feel concepts to full page designs. We built the site on WordPress, ensuring ease of future updates and reducing dependency on specialist knowledge.

The impact was significant. NAG now has a website that clearly communicates its core offerings while providing easy access to in-depth technical information. The new design has streamlined their online presence, focusing on key services and eliminating unnecessary complexity. By simplifying the complex without losing substance, we've helped NAG present a more focused, accessible face to their clients – proving that in the world of high-level mathematics, clarity is king.