Powering eCommerce brands

Marketing for eCommerce brands

Your eCommerce brand needs more than just a great product - it needs a compelling story, a seamless shopping experience, and marketing that converts. At Studio Global, we bring together brand creativity, digital strategy, and performance marketing to help eCommerce businesses grow and thrive.

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How We Help eCommerce Brands Succeed

1. Brand storytelling that drives sales

Consumers buy into brands, not just products. We craft visual identities, messaging, and content that connect emotionally with your audience—helping you stand out in a crowded market.
Brand positioning & messaging to define your unique voice.

Visual identity & packaging design that captures attention.

Product photography & video that bring your brand to life.

2. eCommerce website & UX design

Your website isn’t just a store—it’s your most powerful sales tool. We create high-converting, user-friendly eCommerce websites designed for seamless customer journeys and higher conversions.
Custom Shopify & WooCommerce design & development.

Conversion-optimised UI/UX for seamless shopping experiences.

Mobile-first, fast-loading, and easy-to-manage websites.

3. Video production & product photography

The best eCommerce brands know that high-quality visuals drive sales. From eye-catching product photography to immersive video content, we help you show, not just tell.

Product photography and videography that highlights details and quality.

Lifestyle and branded imagery to showcase products in action.

Product demo videos to build trust and reduce purchase hesitation.

Social media video content for ads, reels and campaigns.

Behind-the-scenes and brand storytelling videos to connect with customers.

4. Digital marketing that drives revenue

We don’t just bring visitors to your site—we turn them into loyal customers. Our performance-driven marketing strategies ensure your brand gets seen by the right audience, at the right time.

Paid social (Meta, TikTok, LinkedIn, Pinterest) to increase sales.

Google Ads (PPC & Shopping campaigns) for maximum ROI.

SEO strategies to improve rankings and drive organic traffic.

5. Engaging content & creative campaigns

From product launches to seasonal campaigns, we create content that grabs attention and drives action. Whether you need scroll-stopping ads, influencer collaborations, or a full content strategy, we make your brand unmissable.
High-impact social media content (reels, ads, graphics and videos).

Campaign-led creative assets for product launches and promotions.

Influencer marketing strategies to amplify your brand.

6. Data-driven insights & growth strategies

eCommerce moves fast, and we keep you ahead. Our data-led approach ensures continuous optimisation and measurable growth, so you can scale with confidence.
Analytics and reporting to track performance and refine strategies.

Email and CRM strategies to nurture customer loyalty and retention.

A/B testing & CRO (Conversion Rate Optimisation) for maximum sales.

Let’s Elevate Your eCommerce Brand

Why choose Studio Global?

- A creative-first agency with performance at the core.

- Over 25 years of experience crafting impactful brand stories.

- Experts in eCommerce, from startup brands to global retailers.

- A strategic, data-led approach for scalable growth.

Ready to create a brand experience that converts? Whether you need a new website, a high-performing ad campaign, or fresh creative content, we’re here to help.

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Frequently Asked Questions

eCommerce digital marketing FAQs

eCommerce Digital Marketing uses paid media, SEO, email marketing, and social media. This strategy aims to attract, convert, and keep customers for online businesses. It’s essential because competition in the digital space is growing - ONS reports that UK eCommerce sales reached £459.2 billion. A poor strategy can lead to higher costs to attract customers. Businesses may also see less organic reach and lower conversion rates. Alternatively, a data-driven marketing approach ensures that your brand remains competitive. It'll help you reach the right audience and generate sustainable revenue growth.

Brands should use a multi-channel marketing strategy to lower customer acquisition costs (CAC). This strategy should balance paid media, organic traffic, and efforts to keep customers. Investing in SEO and content marketing provides a sustainable, low-cost traffic source. Meanwhile, email marketing and retargeting ads help maximise conversions from existing visitors. Additionally, conversion rate optimisation (CRO) ensures that your website turns traffic into sales. AI-driven ad automation and smart A/B testing help optimise ad spend. This way, every marketing pound provides the best ROI.

SEO (Search Engine Optimisation) is all about boosting organic search rankings. It helps attract long-term traffic without the need for constant ad spending. PPC (Pay-Per-Click) advertising delivers immediate traffic but requires ongoing investment. SEO offers a 10x lower CAC than paid channels (BrightEdge). However, PPC is key for targeting high-intent keywords and quickly acquiring customers. A balanced strategy combining SEO and PPC ensures both sustained growth and immediate sales. It will give your eCommerce business a competitive edge in search engine results.

Email marketing is among the highest ROI digital channels, generating £42 for every £1 spent. It’s essential for nurturing leads, recovering abandoned carts, and encouraging repeat purchases. Automated email flows - such as welcome sequences, product recommendations, and post-purchase follow-ups - help drive engagement and customer loyalty. Segmenting your audience and sending personalised content keeps customers connected to your brand. This boosts their lifetime value (LTV) and lowers your dependence on paid advertising.

Studio Global is not just a marketing agency - we’re a growth partner for eCommerce brands. With over 25 years of experience, we use a data-driven, omnichannel method for digital marketing. This way, every campaign is customised to meet your unique business goals. We’re different from agencies that specialise in only one channel. We blend paid media, SEO, social media, email automation, and conversion rate optimisation (CRO). This helps us build a cohesive digital strategy. Plus, we provide London-agency quality but with the cost-effectiveness of a coastal agency. This way, you get high-impact results at competitive rates.

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