Case Study
Style Group
A Confident New Brand for a Market Leader in Flexible Space Solutions.
Style has spent over 25 years as the UK’s market leader in movable walls. Over time, the business expanded its expertise into acoustic solutions - driven by customer demand and its growing reputation for quality and technical excellence.
Style has spent over 25 years as the UK’s market leader in movable walls. Over time, the business expanded its expertise into acoustic solutions - driven by customer demand and its growing reputation for quality and technical excellence.
With this natural diversification, Style needed a brand that reflected who they had become: a modern, innovative, and trusted provider of complete flexible space solutions. The existing brand no longer communicated the breadth of the offering, nor the sophistication of their products and service.
Studio Global was appointed to evolve the Style brand from a single-category product specialist to a forward-thinking, multi-service provider - without losing the trust and recognition built over two decades.
Studio Global was appointed to evolve the Style brand from a single-category product specialist to a forward-thinking, multi-service provider - without losing the trust and recognition built over two decades.
The Challenge
Style’s reputation in the market was strong, but the brand visuals and messaging hadn’t kept pace with the company’s ambition or capability.
The challenge was clear:
- Retain the highly recognised Style name
- Modernise the identity to reflect their premium position
- Introduce a tone of voice that was confident, human and technically assured
The challenge was clear:
- Retain the highly recognised Style name
- Modernise the identity to reflect their premium position
- Introduce a tone of voice that was confident, human and technically assured
- Create a unified brand architecture for movable walls, acoustics and service
- Develop assets and messaging that could flex across multiple sectors and audiences
- Deliver a website that showcases both product excellence and the breadth of their solutions
This wasn’t about reinventing Style. It was about revealing the Style that already existed.
- Develop assets and messaging that could flex across multiple sectors and audiences
- Deliver a website that showcases both product excellence and the breadth of their solutions
This wasn’t about reinventing Style. It was about revealing the Style that already existed.
Our Approach
Brand Strategy & Positioning
We worked with Style’s leadership to define a clear brand proposition rooted in expertise, trust and acoustic excellence.
New key messaging was developed to reflect:
- Quality without compromise
- Trusted technical guidance
- Relationship-led service
- Sustainable, future-ready solutions
- Complete flexible space management
This formed the foundation of an entirely refreshed tone of voice—professional yet approachable, confident but never boastful.
We worked with Style’s leadership to define a clear brand proposition rooted in expertise, trust and acoustic excellence.
New key messaging was developed to reflect:
- Quality without compromise
- Trusted technical guidance
- Relationship-led service
- Sustainable, future-ready solutions
- Complete flexible space management
This formed the foundation of an entirely refreshed tone of voice—professional yet approachable, confident but never boastful.
New Brand Identity
We created a refined, contemporary evolution of the Style logo, supported by a flexible graphic system and a modern colour palette.
The identity needed to work hard:
- Across three core divisions (Movable Walls, Acoustics, Service & Repair)
- On digital platforms, print collateral and large-scale environments
- Within a premium market where quality is a non-negotiable expectation
We presented multiple creative routes, including motion assets, mock website layouts and real-world applications.
We created a refined, contemporary evolution of the Style logo, supported by a flexible graphic system and a modern colour palette.
The identity needed to work hard:
- Across three core divisions (Movable Walls, Acoustics, Service & Repair)
- On digital platforms, print collateral and large-scale environments
- Within a premium market where quality is a non-negotiable expectation
We presented multiple creative routes, including motion assets, mock website layouts and real-world applications.
Full Brand Guide
A complete brand guide was created - covering usage rules, tone of voice, colour system, layout structure, photography style, messaging and examples of application across all channels.
This ensures consistency as the business grows into new sectors.
A complete brand guide was created - covering usage rules, tone of voice, colour system, layout structure, photography style, messaging and examples of application across all channels.
This ensures consistency as the business grows into new sectors.
Website Design & Build
We created a completely redesigned website - clean, confident, highly visual and built to showcase Style’s premium offering.
Key features include:
- Beautifully presented product pages
- Clear sector pathways for architects, contractors and end clients
- Integrated video content and case studies
- Simple, structured user journeys
- A flexible backend for future content growth
Every page of website copy was refreshed, using the new TOV and informed by the revised brand positioning.
All content was restructured for clarity, accessibility, and SEO performance.
Our partners at b4b delivered the technical build using the new design system we initiated.
Key features include:
- Beautifully presented product pages
- Clear sector pathways for architects, contractors and end clients
- Integrated video content and case studies
- Simple, structured user journeys
- A flexible backend for future content growth
Every page of website copy was refreshed, using the new TOV and informed by the revised brand positioning.
All content was restructured for clarity, accessibility, and SEO performance.
Our partners at b4b delivered the technical build using the new design system we initiated.
Promotional Homepage Film
To support relaunch, Studio Global produced a high-impact hero film for the homepage - bringing Style’s installations, products and people to life in a dynamic, modern, and sophisticated way.
The Result
The refreshed Style brand expresses exactly what the business stands for today:
a quietly confident, technically exceptional, customer-focused leader in flexible space solutions.
The new website and brand assets have:
- Strengthened Style’s credibility in premium markets
- Positioned the business perfectly for growth in the acoustics sector
- Improved clarity around the full product and service offering
- Created a modern, unified identity across every touchpoint
- Equipped Style with tools that will scale as the business evolves
The launch marks the beginning of a new chapter for Style - a trusted name, now with a brand that matches its capability, ambition and future trajectory.
The new website and brand assets have:
- Strengthened Style’s credibility in premium markets
- Positioned the business perfectly for growth in the acoustics sector
- Improved clarity around the full product and service offering
- Created a modern, unified identity across every touchpoint
- Equipped Style with tools that will scale as the business evolves
The launch marks the beginning of a new chapter for Style - a trusted name, now with a brand that matches its capability, ambition and future trajectory.
From the initial meeting with Darren to working with the wider team throughout the journey towards our launch it has been seamless and everyone has been a pleasure to work with.
- Michael Porter, Style Group
Get in touch today!
At Studio Global, we work with ambitious brands to find that clarity. Together we strip away the noise, define what really matters, and bring it to life with creative that connects.
The outcome? Brands that don’t just keep busy - they grow, stand out, and lead.
The outcome? Brands that don’t just keep busy - they grow, stand out, and lead.