Case Study
Steele Raymond
A new brand and website with real substance and soul
Re-defining what a modern law firm looks, and feels like. Steele Raymond is one of the South’s leading law firms, recognised for its expertise, precision and people-first approach.
Yet their brand no longer reflected who they were - or the level of sophistication and warmth that clients experience every day.
They needed a fresh identity and digital presence that matched their ambition: confident, contemporary and unmistakably human.
Yet their brand no longer reflected who they were - or the level of sophistication and warmth that clients experience every day.
They needed a fresh identity and digital presence that matched their ambition: confident, contemporary and unmistakably human.
A new brand
DNA
Our partnership began with a deep dive into the heart of Steele Raymond. Through a series of in-depth interviews with team leaders and partners across all departments, we set out to understand what truly makes the firm tick - their culture, values and client relationships.
What we uncovered was a shared belief in clarity, care and collaboration - qualities that became the foundation of their new brand platform: 'It’s in our DNA.'
What we uncovered was a shared belief in clarity, care and collaboration - qualities that became the foundation of their new brand platform: 'It’s in our DNA.'
From there, we built an entirely new identity system inspired by the people behind the practice. Each team is represented by its own distinctive colour within the firm’s wider DNA spectrum - a vibrant, connected palette that celebrates individuality while reinforcing unity.
The new visual language combines bold typography, clean structure and modern tone - transforming Steele Raymond from a traditional legal brand into one that feels progressive, confident and deeply authentic.
The new visual language combines bold typography, clean structure and modern tone - transforming Steele Raymond from a traditional legal brand into one that feels progressive, confident and deeply authentic.
Bringing the Brand
to life
This wasn’t a logo refresh - it was a complete re-imagining of the brand.
We created a full suite of brand assets to ensure every touchpoint - from internal communications to client presentations - feels consistent, fresh and unmistakably Steele Raymond.
The brand activation extended across signage, digital templates, animations, social assets, and photography, giving the internal team the tools to live and breathe the new identity day-to-day.
By equipping every department with clear, easy-to-use assets and guidance via a bespoke online brand portal, the firm could maintain momentum beyond launch - ensuring long-term consistency and pride across the business.
We created a full suite of brand assets to ensure every touchpoint - from internal communications to client presentations - feels consistent, fresh and unmistakably Steele Raymond.
The brand activation extended across signage, digital templates, animations, social assets, and photography, giving the internal team the tools to live and breathe the new identity day-to-day.
By equipping every department with clear, easy-to-use assets and guidance via a bespoke online brand portal, the firm could maintain momentum beyond launch - ensuring long-term consistency and pride across the business.
A website
that works hard
To bring the brand to life online, we designed and built a new website from the ground up - balancing authority with accessibility.
Every page was written to capture Steele Raymond’s voice: intelligent but approachable, confident but clear. The site structure was simplified for intuitive navigation, with smart search and tailored user journeys helping visitors find expertise fast.
Every page was written to capture Steele Raymond’s voice: intelligent but approachable, confident but clear. The site structure was simplified for intuitive navigation, with smart search and tailored user journeys helping visitors find expertise fast.
Clean design and strong imagery create a seamless experience that builds trust and helps to qualify engagement.
The result: a digital platform that’s as professional and personal as the people behind it.
The result: a digital platform that’s as professional and personal as the people behind it.
Results that
speak for themselves
Stronger internal alignment and sense of shared identity.
Clearer, more confident digital presence.
Unified communication across all teams and channels.
Renewed pride and recognition for the brand both internally and externally.
More than a rebrand, this project has redefined how Steele Raymond presents itself - and how its people see themselves.
Studio Global’s role
We led the entire transformation - from stakeholder research and brand strategy to design, copywriting, and digital delivery.
Our collaborative approach ensured the new brand captured both the intellect and humanity that define Steele Raymond - creating a platform that will grow with them for years to come.
Our collaborative approach ensured the new brand captured both the intellect and humanity that define Steele Raymond - creating a platform that will grow with them for years to come.
Get in touch today!
At Studio Global, we work with ambitious brands to find that clarity. Together we strip away the noise, define what really matters, and bring it to life with creative that connects.
The outcome? Brands that don’t just keep busy - they grow, stand out, and lead.
Ready to start your brand?
The outcome? Brands that don’t just keep busy - they grow, stand out, and lead.
Ready to start your brand?