Après: Brand Launch
Crafting moments of luxury
Après approached us to develop a brand strategy and launch campaign for their premium rosé,
creating a gender-neutral luxury brand in a market traditionally perceived as feminine.
creating a gender-neutral luxury brand in a market traditionally perceived as feminine.
Founder connection
Sandbanks meets Saint Tropez
We took time to truly connect with Après founders – friends born in Sandbanks and who spend significant time in Saint Tropez throughout their lives. They emphasised the natural connection between these places, the effortless luxury and an appreciation for quality.
This relationship became central to the brand. We wanted to capture the sophisticated yet relaxed lifestyle, naturally positioning Après in these shared moments with friends on the water, beaches and in premium venues.
This relationship became central to the brand. We wanted to capture the sophisticated yet relaxed lifestyle, naturally positioning Après in these shared moments with friends on the water, beaches and in premium venues.
Standing out
in a crowded market
The rosé itself is clear and crisp, presented in a distinctive bottle with laser-etched branding, elegant shape and premium glass stopper. Our marketing strategy matched this distinctiveness, presenting Après not as another rosé, but as a lifestyle choice for the aspirational consumer.
Foundations
for the moments
Central to Après is their motto "for the moments" – celebrating those special times after work, skiing, or days on the beach. Our brand strategy highlighted these "Après moments" where the wine becomes part of luxury social experiences.
We developed an identity balancing French heritage with contemporary positioning, through a palette of coastal blues, neutral tones and a nod to its roots by the sea and on the slopes – distinctly moving away from feminine pinks while maintaining premium appeal.
We developed an identity balancing French heritage with contemporary positioning, through a palette of coastal blues, neutral tones and a nod to its roots by the sea and on the slopes – distinctly moving away from feminine pinks while maintaining premium appeal.
Creating
belonging
We produced visual content capturing authentic "Après moments". Luxurious yachts, scenic sunsets and beautiful dining, with the wine central to the moment. This cross-platform content-built momentum within aspirational settings.
The launch strategy focused on establishing Après in premium venues along the "Southern Riviera". We created a comprehensive brand world designed for future immersive experiences, as the brand looks to expand beyond the South Coast.
The result: a successful brand launch across all digital platforms, distinctive and with a compelling visual identity. A real sense of natural belonging within a luxurious environment. True to it’s nature, a Rosé that compliments and belongs in the moment.
The launch strategy focused on establishing Après in premium venues along the "Southern Riviera". We created a comprehensive brand world designed for future immersive experiences, as the brand looks to expand beyond the South Coast.
The result: a successful brand launch across all digital platforms, distinctive and with a compelling visual identity. A real sense of natural belonging within a luxurious environment. True to it’s nature, a Rosé that compliments and belongs in the moment.
Studio Global created a website and sales tools that finally tell our story with impact — giving our team real confidence with partners and investors.
Après