STAC: Brand & Website

STAC needed a brand identity that reflected the independence and authority of their work in financial technology benchmarking. Their logo and visual language had to convey rigour and trust, while still feeling modern and accessible to a global audience.

We developed three creative directions, presented through digital mock-ups and real-world applications, before refining the final identity. The outcome was a fresh, professional logo supported by a clear visual system — from colour palette and typography to digital templates — ready for consistent use across all platforms.

To showcase STAC’s complex research in a simple, accessible way, we designed and built a new set of core front-end pages and seamlessly connected them to STAC’s existing Drupal system. This approach created a unified platform while relieving the pressure to rebuild everything at once.

Across those core pages, we crafted a structure that communicates STAC’s capabilities, research, and events with clarity, balancing technical depth with an intuitive user experience.

Alongside the new website, we created brand assets and digital templates to ensure the identity could scale across all touchpoints — from reports and presentations to online communications. This consistency strengthens STAC’s positioning as an authoritative, trusted source.

The result is a confident new brand and website that match the scale of STAC’s expertise. Their refreshed identity communicates independence and rigour, while the new digital presence gives them a platform to showcase benchmarks, research, and events with clarity and impact.