Taylor Made: Content Creation

Taylor Made approached us to develop a content strategy that would elevate their branded clothing and merchandise business beyond basic product photography.

"If you look at our work, it's shocking in terms of what we've got," their team acknowledged. "You go from the sublime to the ridiculous." Despite impressive projects for clients like Legoland, their website relied heavily on stock imagery that failed to showcase their capabilities.

Inspired by competitors like Incorporatewear, who took a more fashion-forward approach to corporate clothing, Taylor Made recognised the need for aspirational imagery combining models, styled photography and professional presentations.

We developed a flexible content strategy with three tiers:

Premium: On-location shoots with clients capturing authentic environments
Standard: Studio shoots with models showcasing products
Basic: Cut-out photography for specific garments

This approach allows Taylor Made to create appropriate content for different projects while maintaining consistent quality across all marketing materials.

Taylor Made had invested in in-house photography equipment and had connections to potential models. We identified opportunities to leverage these resources effectively while supplementing with our professional cinematography when needed.

Moving beyond what they called the "Ronseal effect" of subliminal brand awareness, Taylor Made recognised the need for more direct messaging. Previous social media content with focused visuals had generated better engagement, informing our approach.

The outcome was a strategic plan for monthly content creation, building a consistent library of high-quality assets for their website, social media and LinkedIn presence—helping them compete effectively while maintaining their unique identity.