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Case Study
Fohen
The challenge
Fohen needed a fast, flexible way to create high-quality, photorealistic imagery of multiple tap products for use across their website and digital channels.
The challenge was scale and speed. Each tap needed to be shown in premium kitchen environments, with multiple finishes and variations - all without the time and cost of traditional photoshoots.
Our task was to transform manufacturer CAD files into compelling, lifestyle-led visuals, while significantly reducing production time and maintaining a luxury look and feel.
A smarter, AI-assisted workflow
To meet the brief, we developed an AI-driven 3D workflow that combined Blender, AI image generation and Photoshop, allowing us to accelerate delivery while retaining full creative control.
Rather than replacing creativity, AI was used to support and enhance the process - freeing the team to focus on refinement, realism and storytelling.
The process
Creating the kitchen environment
We began by generating a range of luxury kitchen scenes using AI, guided by client-provided references and brand cues. This allowed Fohen to quickly select preferred environments before production progressed.
Once approved, we were able to:
- adjust cupboard colours and finishes
- introduce additional lifestyle details such as cutting boards, flowers and props
- fine-tune the overall mood and composition
This approach removed the need for repeated scene building from scratch and gave the client fast, visual choice early in the process.
3D Rendering
Using the AI-generated kitchen imagery as a reference, we:
- matched camera angles and perspective precisely
- positioned and lit the taps to sit naturally within the scene
- rendered high-resolution tap visuals with transparent backgrounds
This ensured consistency across the product range and gave us maximum flexibility at the compositing stage.
Enhancing in Photoshop
In Photoshop, the rendered tap imagery and kitchen environments were brought together and refined. AI was used selectively to:
- add realistic water effects
- introduce people into scenes
- enhance atmosphere and realism
What would normally take hours of manual retouching was achieved in a fraction of the time - without sacrificing quality.
Final assets were exported and supplied to Fohen, ready for immediate use across web and digital platforms.
The result
A future-ready approach to product imagery
By combining AI with 3D rendering and traditional design tools, we delivered a fast, flexible and highly scalable solution for Fohen’s product imagery.
AI didn’t replace the creative process - it accelerated it, reducing production time by up to tenfold and giving the team space to refine details, respond to feedback and explore additional variations.
The workflow also opened the door to future development, including motion and video content, adding even greater engagement potential to the final visuals.
This project demonstrates how emerging tools, when used thoughtfully, can enhance efficiency without compromising craft. For Fohen, it enabled premium-quality visuals, faster delivery and a future-proof approach to showcasing products in context.
Reach out to us
Let’s build something that lasts
From brand clarity to bold campaigns, we help brands communicate complex ideas with confidence.
If you’re ready to elevate your brand, let’s start the conversation today.
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