Your partner in eCommerce growth
How do you cut through the noise in an overcrowded digital marketplace? With eCommerce sales reaching £459.2 billion in the UK, competition is growing daily. Brands that fail to refine their online marketing strategy risk stagnation.
Effective eCommerce digital marketing isn’t just about running ads - it’s about building an omnichannel strategy that turns visitors into loyal customers. We specialise in tailored, data-driven eCommerce marketing strategies that fuel brand growth. We cover everything from high-converting paid media campaigns to SEO, email automation, and social commerce. This way, we'll ensure your business doesn’t just attract clicks - it drives revenue.
eCommerce digital marketing services
Why eCommerce Digital Marketing is essential for brand growth
Nowadays, simply having an online store isn’t enough. Brands must leverage a mix of paid media, organic search, email marketing, and social commerce to stay competitive. Customer acquisition costs are rising, and consumer behaviours are constantly changing. So, innovative strategies help businesses attract and convert the right audience effectively. Data-driven marketing techniques - such as AI-powered PPC, SEO optimisation, and automated email sequences - help brands personalise customer journeys, increase retention, and scale profitably. Without an integrated eCommerce marketing strategy, brands risk high ad costs. They may also struggle with poor engagement and miss out on sales opportunities in an increasingly crowded market.
The changing landscape of eCommerce
Online shopping is no longer just about having a website. It’s about creating a seamless digital experience across multiple channels.
Recent trends show that...
- According to the Office of National Statistics, the UK has one of the highest online shopping penetration rates. Over 82% of the population makes digital purchases annually.
- According to Shopify, mobile commerce (m-commerce) accounted for 40% of eCommerce sales in USA in 2024. So it's best not to overlook mobile-friendly marketing strategies!
- Consumers interact with brands on at least six digital platforms before buying. This is as good an indication as any of why omnichannel marketing is so important.
The common eCommerce growth challenges
Even brands with a strong digital presence face challenges that hinder their ability to grow.
Three of the most common problems include...
Rising customer acquisition costs (CAC)
Paid advertising is becoming more expensive. Without a clear strategy, brands often find earning a profitable return on investment (ROI) challenging. In some industries, according to Forbes, CAC has increased by 60% over the last five years.
Declining organic reach
Google’s algorithm updates and social media changes make it harder for brands to generate organic traffic. Without SEO and content marketing, visibility becomes increasingly tricky.
Cart abandonment & low conversion rates
The Baymard Institute reports that the average cart abandonment rate for UK eCommerce stores is 69.8%. However, many brands fail to optimise their checkout processes or remarket effectively.
Want to overcome these challenges and fuel sustainable growth? Invest in a digital marketing plan with paid media, content, SEO, email marketing, and conversion rate optimisation (CRO).
Our eCommerce digital marketing services
At Studio Global, we take a holistic, data-driven approach to eCommerce digital marketing. Every strategy we create is designed to attract, engage, and convert your ideal customers - all while delivering measurable, scalable results.
Paid media (PPC & social advertising)
Paid media is the fastest way to reach potential customers. However, it can quickly drain your budget without the right targeting and optimisation. Our expert-led paid media strategies maximise ROI while lowering acquisition costs.
- Google & Bing Ads: Search campaigns that target high-intent buyers who are ready to purchase.
- Meta & TikTok Ads: Engaging video and carousel ads designed to increase conversions and brand engagement.
- Dynamic Retargeting: Custom audience segmentation that recaptures lost sales and reduces cart abandonment rates.
Why it works:
Brands using AI-driven PPC strategies have increased conversion rates by 20%. With expert bidding strategies, A/B testing, and creative ad formats, we ensure your ads deliver tangible business growth.
Organic content (SEO & content marketing)
Unlike paid ads, SEO provides long-term organic traffic growth with 10x lower CAC than paid channels. Our SEO strategy boosts visibility, lifts search rankings, and generates steady traffic.
- Keyword & Content Optimisation: Target high-intent search queries that align with buyer behaviour.
- Technical SEO & Site Speed Optimisation: Improve performance for better rankings and user experience.
- Content Marketing: Create high-quality blog posts, guides, and landing pages that educate, engage, and convert.
Why it works:
Studies show that organic search drives 53% of all website traffic, making SEO a crucial component of eCommerce success. Learn more about our SEO and digital services.
Email marketing & automation
According to DMA UK, email marketing is one of the highest ROI channels available to eCommerce brands, generating £42 for every £1 spent.
We create highly personalised email campaigns to...
- Reduce cart abandonment with automated email flows.
- Increase customer retention through lifecycle marketing and segmentation.
- Drive repeat purchases using product recommendation and upsell strategies.
Social media marketing
Shopify believes that social commerce is expected to reach £100 billion by 2027, so using platforms like Instagram, TikTok, and Pinterest is essential.
Our team develop social-first marketing campaigns to...
- Build engaged communities and turn followers into buyers.
- Leverage influencer partnerships for authentic brand promotion.
- Use data-driven ad strategies to maximise visibility and conversions.
Learn more about how storytelling drives brand engagement in our insights on branding.
Conversion rate optimisation (CRO) & UX design
Driving traffic is only half the battle - converting visitors into customers is the key to sustainable growth.
Our CRO and UX strategies include...
- A/B testing landing pages & checkout flows to increase conversions.
- Improving mobile experience to capture on-the-go shoppers.
- Optimising site navigation to enhance customer journeys.
Find out how website performance impacts conversions on our web development services page.
Frequently Asked Questions
eCommerce digital marketing FAQs
eCommerce Digital Marketing uses paid media, SEO, email marketing, and social media. This strategy aims to attract, convert, and keep customers for online businesses. It’s essential because competition in the digital space is growing - ONS reports that UK eCommerce sales reached £459.2 billion. A poor strategy can lead to higher costs to attract customers. Businesses may also see less organic reach and lower conversion rates. Alternatively, a data-driven marketing approach ensures that your brand remains competitive. It'll help you reach the right audience and generate sustainable revenue growth.
Email marketing is among the highest ROI digital channels, generating £42 for every £1 spent. It’s essential for nurturing leads, recovering abandoned carts, and encouraging repeat purchases. Automated email flows - such as welcome sequences, product recommendations, and post-purchase follow-ups - help drive engagement and customer loyalty. Segmenting your audience and sending personalised content keeps customers connected to your brand. This boosts their lifetime value (LTV) and lowers your dependence on paid advertising.
Studio Global is not just a marketing agency - we’re a growth partner for eCommerce brands. With over 25 years of experience, we use a data-driven, omnichannel method for digital marketing. This way, every campaign is customised to meet your unique business goals. We’re different from agencies that specialise in only one channel. We blend paid media, SEO, social media, email automation, and conversion rate optimisation (CRO). This helps us build a cohesive digital strategy. Plus, we provide London-agency quality but with the cost-effectiveness of a coastal agency. This way, you get high-impact results at competitive rates.
Reach out to us
More traffic alone won’t grow your business—clever marketing will. Without a refined strategy, you’ll spend more on ads, lose potential customers, and struggle to scale. As experts in eCommerce Digital Marketing, we are here to change that. Our team can help you draw in high-quality leads, turn more visitors into customers, and raise customer lifetime value (LTV).
Your competitors are already investing in digital marketing—don’t get left behind. Find out how our expert strategies can raise conversions, reduce acquisition costs, and expand your business. The sooner you start, the faster you’ll see results.
Call us on 01202 727070 or complete the form below to see how we can help you grow.