Steele Raymond is one of the South’s leading law firms, recognised for its expertise, precision and people-first approach. The brand no longer reflected that. It read as traditional where the firm was progressive, and formal where the experience was warm, so it needed an identity and a digital presence that matched the ambition: confident, contemporary and unmistakably human.
Client
- Steele Raymond
Sector
- Professional Services
Services
- Brand
- Digital & Web
Traditional on the outside. Progressive within.
We began with a deep dive into the firm, interviewing team leaders and partners across every department to find what actually makes Steele Raymond tick. What came back was a shared belief in clarity, care and collaboration, and that belief became the platform the whole brand now stands on: it’s in our DNA.
One firm, every colour in it.
The identity takes its cue from the people behind the practice. Each team carries its own colour within a wider DNA spectrum, a connected palette that celebrates individuality while still reading as one firm, set against bold typography and a clean, modern structure.
- Brand platform and identity: the DNA concept, a team colour spectrum and a bolder typographic system
- Brand activation: signage, digital templates, animations, social assets and photography
- A bespoke online brand portal, so every department has the assets and guidance to hand
- Website design and build: simplified structure, smart search and tailored user journeys
See the services behind this project: Brand and Digital & Web.
Family
Navigating divorce, financial settlements and child arrangements with specialist mediation and negotiation expertise.
Estate Planning & Tax
Structuring trusts, tax-efficient gifting and succession planning for high-net-worth individuals and business owners.
Wills, Trusts & Probate
Crafting robust estate documents while balancing tax efficiency, asset protection and family dynamics.
Contentious Trusts & Probate
Resolving will validity challenges, inheritance claims and trustee disputes.
Employment
Managing director exits, restrictive covenant enforcement and workplace restructuring with commercial sensitivity.
Commercial
Drafting and negotiating contracts, terms of business, supply agreements and intellectual property arrangements.
Corporate
Executing M&A transactions, shareholder agreements and corporate restructures for businesses valued £5m-£50m+.
Residential Property
Executing property transactions while managing title issues, planning constraints and lender requirements.
Property Disputes
Resolving lease disputes, development constraints and portfolio-wide property challenges for landlords and occupiers.
Commercial Property
Acquiring, leasing and managing commercial sites from multi-let industrial estates to pension fund investments.
Residential Development
Securing land acquisition, navigating planning constraints and structuring development funding for housing schemes.
Construction
Drafting JCT contracts, consultant appointments and resolving defect and payment disputes through adjudication.
Dispute Resolution
Handling commercial conflicts through strategic negotiation, mediation and targeted litigation when necessary.
A website that works as hard as the firm.
We designed and built the site from the ground up, balancing authority with accessibility. Every page is written in Steele Raymond’s voice, intelligent but approachable, and the structure was simplified so visitors find the expertise they need fast.
More than a rebrand.
Since launch there is stronger internal alignment, a clearer and more confident digital presence, and unified communication across every team and channel. The work has changed how Steele Raymond presents itself, and how its people see themselves.
It has enabled our teams to have a coat of confidence wherever they go, suited and booted with a beautiful brand.
Ready for a brand that
matches your ambition?
See exactly where your brand stands against your competitors, or start your own project with a clarity call.