Outlaw House

Premium, without the formality.

Outlaw House is a new brasserie, bar and rooms in Canford Cliffs, created with acclaimed chef Nathan Outlaw and Trinity Capital Ventures. It had to feel equally at home as a relaxed midweek local and as a destination for a special occasion, with room for the concept to grow beyond its first site. We were brought in at the beginning to shape that idea into a brand, then take it through to website and launch.

Client

Outlaw House

Sector

Food & Hospitality

Services

Strategy
Brand
Digital & Web
Content & Film

A space between the local and the destination.

We started with the proposition, finding the ground between a great local and destination dining: premium without the formality, confident without being showy, and rooted in the people, produce and personality of the South West.

The name did a lot of the work.

Outlaw gave us a strong creative starting point, so we built a brand with a little edge, using the character of the name without reaching for the obvious clichés. From the brand story and positioning came the identity, the tone of voice and a flexible system made to work across digital, signage, menus and the wider guest experience.

Strategy: positioning, brand story and tone of voice
Visual identity and a flexible system for signage, menus and guest touchpoints
Website design, build and copywriting, plus launch creative
Launch support: PR with Edge, content and social with our partners at b4b

See the services behind this project: Strategy, Brand, Digital & Web and Content & Film.

Outlaw House social post introducing head chef Fergus Coyle

An audience before the doors opened.

More than 1,000 people registered their interest through the website in its first week, an early sign that the proposition was connecting. Combined with a successful PR campaign and a growing social presence, Outlaw House entered the market with an established audience, real media interest and a brand ready to grow with the business.