STARS is a Dorset charity providing support to survivors of sexual violence. Their old brand was working against them. Literature was carried to meetings in a brown envelope rather than displayed, which made those meetings feel secretive and made it harder to encourage anyone to reach out. They needed an identity that felt inclusive and offered hope.
Client
- STARS
Sector
- Charity & Community
Services
- Strategy
- Brand
The brand had become the barrier.
Dorset Rape Crisis approached us because their brand was causing a lack of engagement and, worse, risked adding stress and secrecy for the people who needed the service most. We are critical of the briefs we take, and each year we take on two local organisations, match funding their budget and pouring our heart and talent into the work.
Positive, approachable, impossible to miss.
Together we created a brand that breaks down the barrier between an amazing service and the people who need it: a star mark carrying warmth rather than clinical distance, and a system confident enough to hold its own at festivals, on posters and out on the street.
A 900% increase in self referrals.
The impact was immense. Self referrals through the website rose by 900%, and at festivals there was a marked difference in how the team were approached, with the barrier to connecting simply removed. It is a reminder of what design can do for a cause that matters.
It has been such a joy to work with the team at Studio Global. They approached the brief with real sensitivity, recognising this is both a challenging and impactful sector.
Our aspiration was for an iconic simple logo to represent our different specialist support, but we needed it to also be warm and engaging, inspiring those in need of our support to come forward.
The iconic star logo that has been created by Studio Global not only fulfilled the brief in every respect, it has also led to greater engagement and a brand identity we are so very proud of.
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