Gravis is a fintech whose brand story centres on a tortoise, a symbol that captures their investment strategy exactly: slow, steady growth through long-term infrastructure and real estate projects. We appreciated the clear vision and the solid brand identity already in place. The project started with their third-year anniversary, a significant milestone in venture capital.
Client
- Gravis
Sector
- Finance & Tech
Services
- Digital & Web
- Content & Film
Seven funds, one established aesthetic.
After designing graphics to mark the anniversary we moved on to a series of Google Ads Network adverts: seven pieces of content, one for each fund, each produced in several aspect ratios while holding the look Gravis had already built.
A complex project that plays to our strengths.
The technical challenges were significant. Each advert needed video, HTML and design elements, and all of it had to clear a stringent QA process before running on platforms like the Financial Times. Holding an established aesthetic while meeting that bar is the kind of work we are built for.
A partnership we value.
Gravis’s approach to finance sits well with our own affinity for timeless design with personality. It is a partnership we value, and we are looking forward to more slow and steady progress together.
We really wanted to update our advertising creatives and try new things, but with a very small budget we were struggling to stretch the money far enough to make a real impact.
Studio Global’s creative approach opened new possibilities, and now we’re achieving twice as much as planned, with results already showing.
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