The Smith Institute builds complex mathematical models for critical systems, from balancing the UK’s electricity grid to supporting government decisions. It competes with consultancy giants, but its focus on advanced modelling sets it apart. The task was to show that sophistication without drowning clients in jargon.
Client
- Smith Institute
Sector
- Professional Services
Services
- Brand
- Digital & Web
Tradition, meet modernity.
We refined the typography, pairing the serif Corsaro with the sans-serif Sofia Pro to balance authority with accessibility. The palette moved to navy and purple with stone and slate accents: professional and technical, with enough warmth to reflect a collaborative team.
A website built in two phases.
Phase one delivered the core pages, from home, about and careers to insights and landing pages for capabilities and sectors. Phase two added detailed sector and capability pages. The WordPress site is built for search, targeting terms like AI optimisation and mathematical modelling to reach large corporations and government departments.
See the services behind this project: Brand and Digital & Web.
Technical authority, human tone.
We brought in our web development partners for the build, so design, development and content work as one. The result balances technical authority with human approachability, helping the Smith Institute reach the right audience.
I’m really happy with the journey we’ve been on with Studio Global, from their initial brand conception, through to refinements and marketing assets. I always appreciate their proactive ideas and come away from each call feeling really positive and supported. They are a brilliant partner to help our continued growth as a business.
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