Style has spent over 25 years as the UK’s market leader in movable walls, and has since grown into acoustic solutions on the back of customer demand and a reputation for technical excellence. The brand no longer showed the breadth of the offer or the sophistication of the products. It needed to become a modern, trusted provider of complete flexible space solutions, without losing the recognition built over two decades.
Client
- Style Group
Sector
- Professional Services
Services
- Strategy
- Brand
- Digital & Web
- Content & Film
Not reinvented. Revealed.
The Style name was too well trusted to lose, so we worked with the leadership team to find a proposition rooted in expertise, trust and acoustic excellence: quality without compromise, technical guidance clients can rely on, and service built on relationships. That became a tone of voice that is professional yet approachable, confident but never boastful.
One identity, three divisions.
We evolved the Style logo into a refined, contemporary mark, backed by a flexible graphic system and a modern palette that works across Movable Walls, Acoustics and Service & Repair, from digital and print to large-scale environments. A full brand guide keeps it consistent as the business moves into new sectors.
- Brand strategy and positioning, with new key messaging and tone of voice
- Visual identity and brand architecture for three divisions
- Brand guide: usage, colour, layout, photography and messaging
- Website design and copywriting, built by our partners at b4b on the new design system
- Homepage film to launch the new brand
See the services behind this project: Strategy, Brand, Digital & Web and Content & Film.
A site that shows the full range.
The redesigned website is clean, confident and highly visual, with product pages that do the range justice and clear routes for architects, contractors and end clients. Every page of copy was rewritten in the new voice and restructured for clarity, accessibility and search, and a homepage film brings the installations, products and people to life.
Working with Studio Global on the Style Group rebrand has completely refreshed the look and feel of our company. After 27 years in business, the new branding has given us a far more modern and professional identity that truly reflects who we are today and the direction we are moving in.
The team were creative, approachable and understood exactly how to evolve the brand whilst keeping it authentic to our values and long-standing reputation.
Ready for a brand that
matches your ambition?
See exactly where your brand stands against your competitors, or start your own project with a clarity call.