Bournemouth Coastal BID is funded by local businesses to bring people to the area, keep the environment looking good and feeling secure, and deliver the custom those businesses need. The #LoveWestbourne campaign was built to do exactly that, with a television advert at its centre.
Client
- Love Westbourne
Sector
- Charity & Community
Services
- Brand
- Content & Film
Place based, and properly local.
There are few things we enjoy more than a rebrand that brings new energy and trust to a place. This one is our own community, so it was a labour of love, and driving around the area to see the work come to life is the part of the job that does not get old.
A television advert, precisely aimed.
The campaign ran through Sky AdSmart, which can target individual televisions in chosen households within any postcode. That level of detail is remarkable, and it meant a high street campaign could be aimed with the precision usually reserved for far bigger budgets.
Engagement, and a surge in foot traffic.
The outcomes went past what we expected, with astonishing engagement numbers and a substantial surge in footfall. On that evidence we would recommend building Sky AdSmart into any campaign where exactly who sees it matters as much as how many.
As a small team, we’re time short and don’t have the resources for a full design department. Studio Global understood our needs right away and delivered exactly the content that we needed.
Ready for a brand that
matches your ambition?
See exactly where your brand stands against your competitors, or start your own project with a clarity call.