Phox Water makes brilliant refillable water filters in Glasgow. They came to us because they needed content, lots of it, and it had to work hard across every channel in a market dominated by much bigger players.
Client
- Phox Water
Sector
- Production Overflow
Services
- Content & Film
A calendar with a spine.
We structured a content calendar that looks varied on the grid and comes at the subject from every angle, education and inspiration both. Each month has a theme, based on promotions or seasons, but the messaging underneath never moves. By the time you are getting sick of the message, the audience is only just starting to take it in.
Grounded in what sells.
The mix works because it is commercial. Lifestyle photography carries the aspiration, infographics and demo videos tackle the questions people actually ask, and everything ties back to one idea: sustainable choices should feel great.
Built for a long sales cycle.
Nobody buys a water filter on impulse. People research, compare and convert later, so the programme supports every stage of that journey, from first awareness through to purchase and ongoing loyalty. The internal team spends less time scrambling for content, the channels look consistently strong, and Phox stays visible.
Ready for a brand that
matches your ambition?
See exactly where your brand stands against your competitors, or start your own project with a clarity call.