Coastal Asset Finance had decades of industry experience, strong lender relationships and a genuinely personal way of doing business. In a sector where firms quickly look and sound alike, it needed a brand that made those strengths impossible to miss, without losing the trust and credibility that financial services depend on.
Client
- Coastal Asset Finance
Sector
- Finance & Tech
Services
- Strategy
- Brand
- Digital & Web
Real strengths, hard to see.
This was about far more than a new identity. Coastal needed a clear proposition, a distinctive personality and one consistent brand experience across every touchpoint, from social media and sales conversations to events, marketing materials and a completely new website.
People first, products second.
Coastal’s strength is its experience, its relationships and its grasp of the business behind the finance. We brought those together under one confident promise, Finance Made Simple, with a positioning and tone of voice that are experienced, commercially minded and refreshingly straightforward. The messaging leads with what customers want to achieve, not products and jargon: another van, new machinery, more capacity, or the freedom to keep cash working in the business.
- Proposition and positioning: one brand promise, Finance Made Simple
- Brand identity and tone of voice
- Brand activation: sales collateral, branded clothing, event materials, signage and golf-day assets
- Social content that puts the people behind Coastal front and centre
- Website design and build on an agentic CMS
See the services behind this project: Strategy, Brand and Digital & Web.
Recognisable wherever the team shows up.
A flexible suite of activation materials makes Coastal instantly recognisable at events, on the golf course and across the desk. On social, the people behind the business lead, pairing industry knowledge with real business situations, team stories and community involvement, so the content builds familiarity and trust instead of adding to the noise of generic finance marketing.
A website that does the explaining.
We rethought the structure, content and user journey around what prospective customers actually need to know. Clear explanations of finance options, relatable examples, useful FAQs and simple next steps make a complex subject easy to navigate, while dedicated product and regional pages strengthen Coastal’s visibility in traditional search and help AI search platforms understand the business. Built on an agentic CMS, the site was faster to deliver and gives the team an intuitive way to keep improving it, without every change becoming a development project.
A brand that keeps its promise.
Coastal now has a distinctive, joined-up brand built for its next stage of growth: a clear proposition, one consistent voice across marketing and sales, social content that brings the team and its expertise to life, and a search-focused website that is easier for customers to use and simpler for the business to manage. Most importantly, it delivers on the promise at its heart. Finance Made Simple.
What Studio Global have done for Coastal goes far beyond a new website. They’ve helped us define how we want the business to look, sound and show up, then carried that through into everything from social content and sales materials to events and digital. The result feels completely aligned with who we are as a team, experienced, straightforward and relationship-led, and gives us a much stronger platform to grow from.
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