Britannia Health Insurance needed a brand and website that carried the security and authority people expect from a health insurer, while staying genuinely easy to use. The starting point was a standalone logo. The destination was a 40-page website.
Client
- Britannia Health Insurance
Sector
- Professional Services
Services
- Brand
- Digital & Web
From a single logo to a full system.
We tweaked the existing logo, drew out its core colours, and added a complementary type suite and a fresh palette for depth. Using Relume to iterate layouts quickly, our first design directions landed straight away, and we carried the identity through to a polished email signature.
Forty pages that feel simple.
We refined key messages, shaped headlines and organised complex information into clear, readable sections. An interactive prototype with fully licensed imagery mapped the whole site before build, and with our partners at b4b we delivered a fast WordPress platform.
- Brand refresh: logo refinement, typography and an extended palette
- Interactive prototype of all core pages
- 40-page WordPress website, with content support throughout
- WordPress training, so the team can edit with ease after launch
See the services behind this project: Brand and Digital & Web.
Consistent, and ready for launch.
The result is one consistent brand across the website and everyday communications, and a team equipped to keep it fresh long after launch.
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