Webster Associates has been in business for more than 50 years. Founded by John Webster and now led by his son James, it needed a brand that let James make his mark while keeping the heritage and service the business is known for.
Client
- Webster Associates
Sector
- Professional Services
Services
- Brand
Heritage versus relevance.
It’s the classic challenge for a financial brand: keep the history, but look modern and relevant in a digital world. James wanted both, so we set out to find a look that could hold them together.
Coral, deep blue and the unexpected.
We pitched a bold palette of coral and deep sea blue, with imagery that initially challenged expectations: deep sea divers and shoals of fish, a metaphor for guiding clients towards their financial goals. That’s our job, to delight with the unexpected and encourage a braver view of what’s possible.
See the services behind this project: Brand.
A fresh outlook, still unmistakably Webster.
The new identity runs across stationery, brochures and social, giving a long-standing business a confident, modern presence that still feels like the firm its clients know.
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