We partnered with the Bournemouth Towns Fund to create Better Boscombe, a brand built from the culture, heritage and energy of the place itself. This was not just another project. Boscombe is our neighbourhood, where we are born and bred, and the work had to earn its place on our own turf.
Client
- Better Boscombe
Sector
- Charity & Community
Services
- Strategy
- Brand
- Content & Film
Self reliant, industrious, individual.
Boscombe has a distinct identity rooted in Victorian heritage, and a wildness, an edge and a wit we understood instinctively. We built a semiotic system that draws on the local culture and environment, down to colours picked from the place itself.
People at the centre of it.
Success here was never about a logo. It was about storytelling and emotional connection, and about changing behaviour for the better by putting people at the heart of the work. We held up local community heroes, shot films and designed materials that speak the language of Boscombe, made with a critical eye for what would land here and what would be derided.
- Brand, strategy and a semiotic system drawn from the local environment
- Social media, print and events
- Animations, installations and films
- Community heroes campaign and ongoing Towns Fund communications
See the services behind this project: Strategy, Brand and Content & Film.
From Boscombe to the Towns Fund.
Following Better Boscombe we expanded into the Bournemouth Towns Fund communication plan, keeping every message cohesive across social campaigns, community events and print, with videography carrying the development story and local voices heard throughout. The work is ongoing, and so is the momentum.
Ready for a brand that
matches your ambition?
See exactly where your brand stands against your competitors, or start your own project with a clarity call.