Après approached us to develop a brand strategy and launch campaign for their premium rosé, with one clear ambition: build a gender-neutral luxury brand in a market traditionally read as feminine. The founders are friends born in Sandbanks who have spent their lives in and out of Saint Tropez, and the natural connection between those two places became the centre of the brand.
Client
- Après
Sector
- Food & Hospitality
Services
- Strategy
- Brand
- Content & Film
For the moments.
The Après motto celebrates the times after work, after skiing, after a day on the beach. The strategy built on those moments, positioning the wine inside luxury social experiences with friends, on the water and in premium venues, rather than on a shelf beside its competitors.
Deliberately away from the pinks.
The identity balances French heritage with contemporary positioning: coastal blues and neutral tones that nod to the sea and the slopes, moving away from feminine pinks while holding the premium feel. The bottle carries its share too, with laser-etched branding, an elegant shape and a glass stopper.
- Brand strategy and positioning for a gender-neutral luxury wine
- Visual identity and brand world, built for immersive experiences later
- Launch campaign across every digital platform
- Content production: yachts, sunsets and dining along the Southern Riviera
See the services behind this project: Strategy, Brand and Content & Film.
A rosé that belongs in the moment.
We produced content capturing authentic Après moments with the wine central to each one, and focused the launch on premium venues along the Southern Riviera. The result is a distinctive brand that competes with international labels and a real sense of belonging in the settings it was made for.
Studio Global transformed us from a bottle and basic logo into a brand that competes confidently with international rosé labels. They created everything from our visual identity to compelling social content that tells our story beautifully.
The result? We now have a cohesive brand presence that stands out in the luxury wine market.
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