STAC sets the benchmarks the financial technology industry measures itself against. The brand had to carry that independence and authority while still feeling modern and accessible to a global audience, and the research behind it had to be easy to reach rather than buried in a legacy system.
Client
- STAC
Sector
- Professional Services
- Finance & Tech
Services
- Brand
- Digital & Web
Three directions, one identity.
We developed three creative directions and presented each through digital mock-ups and real-world applications before refining the final route. What came out is a fresh, professional logo supported by a clear visual system, from palette and typography through to digital templates, ready for consistent use across every platform.
Designing with precision.
To put complex research within easy reach, we designed and built a new set of core front-end pages and connected them to STAC’s existing Drupal system. That gave them one unified platform without the pressure to rebuild everything at once, with a structure that carries their capabilities, research and events in a way that balances technical depth with an intuitive journey.
- Brand identity: logo, palette, typography and a full visual system
- Digital templates for reports, presentations and online communications
- Core front-end pages, designed and built onto the existing Drupal system
- Brand assets made to scale across every touchpoint
See the services behind this project: Brand and Digital & Web.
Consistency is the whole point.
Alongside the website we created brand assets and digital templates so the identity scales everywhere it needs to, from reports and presentations to online communications. That consistency is what makes STAC read as an authoritative, trusted source, and it now has a platform to show benchmarks, research and events with real clarity.
The new brand has brought real vibrancy back to the company and our events. People are more excited, and now we’re getting far more inbound leads than we ever did under the old brand.
Ready for a brand that
matches your ambition?
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