Red Fin wanted to shake up the UK cider market with a drink for everyday explorers. They asked us to build their brand identity and launch campaign, positioning them as a fresh, adventurous alternative to the established names.
Client
- Red Fin
Sector
- Food & Hospitality
Services
- Strategy
- Brand
- Digital & Web
- Content & Film
The smallest shark in the ocean.
We built a strategy around authenticity, sustainability and community, and embraced Red Fin’s place as the newcomer. The visual language took its cue from brands like Deus Ex Machina and Patagonia: raw, honest and evocative, capturing a soul surfer lifestyle.
From first sketch to shelf and screen.
From the first sketches we developed the logo, labels and cans, then took the brand online with a website and social content.
- Brand strategy and identity
- Labels, cans and merchandise
- Website and social media
- Launch film and photography
See the services behind this project: Strategy, Brand, Digital & Web and Content & Film.
Best served chilled out.
The launch campaign was shot around Bournemouth, whose woods and beaches made the perfect backdrop for Red Fin’s story, and a reminder of why we think it’s the best place to live and work outside London.
We’re really happy with what Studio Global did for our new cider brand. They took our ideas and turned them into a strong brand, covering everything from the logo to the website and social media. The team was great to work with: very collaborative and always open to our input. They also delivered everything on a tight deadline without any issues. If you’re looking for a reliable design agency, Studio Global is a great choice.
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