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A Heritage
Versus Relevance
Modernising branding and marketing materials is a classic challenge for financial brands. They want to look retain their heritage piece, whilst making sure they still feel modern and current, and relevant in today’s digital world. Studio Global has a proven track record of helping financial services companies achieve this balance.
Webster Associates is a financial services company that has been in business for over 50 years. The company was founded by John Webster, and it has been passed down to his son, James Webster. James wanted to make his mark on the company, but he also wanted to retain its heritage and its commitment to providing excellent customer service.
Challenging.
It’s a full time job
We pitched a bold new colour palette – coral and a deep sea blue – and imagery that initially challenged their expectations. We see that as our job – to delight with the unexpected, to turn the volume up… to encourage people to have a brave outlook on what is possible.
The imagery also included water-based elements, such as deep sea diving and shoals of fish. This imagery was used as a metaphor for the company’s mission to help its clients achieve their financial goals.
A picture is worth
A thousand words
The new branding and marketing materials look fantastic.
