Molson Coors KAM

Molson Coors approached us with a complex brief: create a series of Key Account Excellence videos that would serve as both onboarding and training materials across their global operations. The challenge lay in capturing authentic insights from thought leaders while ensuring the content remained engaging and informative.

We match-fund two meaningful local projects a year. Formed to generate sponsorship for Bournemouth’s parks and green spaces, the foundations new identity needed universal appeal, encouraging everybody to enjoy and benefit from the beautiful spaces that surround us.

Bournemouth Parks Foundation is a registered charity formed to generate sponsorship for Bournemouth’s parks and green spaces over and above the funding received from the Council. Registered in March of 2015, Bournemouth Parks Foundation charity required the creation of a logo and brand identity.

The result was truly beautiful.

The technical execution was crucial to the project's success. We employed a multi-camera setup, allowing us to maintain conversational flow while editing out any missteps. Our directing style balanced guidance with authenticity, ensuring clear, defined points without losing the natural feel of the discussion. The resulting content was structured into distinct chapters, each aligned with Molson Coors' branding and key messages.

The impact of this project extended beyond the initial brief. The videos were translated into multiple languages, enabling their use for training and onboarding across Molson Coors' global operations. The client praised not only the end result but also the collaborative process, feeling engaged and involved throughout. This project underscores a key principle: in creating corporate content, authenticity and technical excellence are equally vital.