Cycle Paths

Cycle Paths, a family-owned Dorset bike shop, sought our expertise to revitalise their brand. Our collaborative approach resulted in a vibrant new identity, showcasing their passion for cycling and positioning them for future growth.

Pushing the brand of a local business

Cycle Paths, the cherished family bike shop woven into Poole, Bournemouth, Wimborne and Dorset's fabric, embarked on an exhilarating rebrand. Their 18-year evolution mirrored the cycling industry's dynamism and customer needs. Craving a captivating contemporary identity, they sought our visionary storytelling.

At Studio Global, we honored Cycle Paths' rich local legacy while propelling them into an invigorating future. Our transformative branding process birthed a striking, emotive narrative – a modern cycling saga resonating with their committed community. The result? An identity emblematic of Cycle Paths' unwavering excellence, forever etching their beloved regional cornerstone status.

We worked closely with Cycle Paths to expand on their brand and company. The company and project still has so much room for expansion and growth, and that's what we love to see from a small business.

Cycling sales and services in Dorset are popular, and more so than ever now that a new, fresh brand is around. We went on a journey with Cycle Paths and we are very excited to continue to work closely with their business and brand in the future.

At the Studio, we stand steadfast in our commitment to supporting local businesses, and Cycle Paths was no exception. Our partnership with them exemplifies the depth of support we provide to our clients, offering uniquely personalised colour palettes and designs inspired by the essence of their brand's personality.