Case Study
Chewton Wealth Management
Creating a stand-out brand experience for the New Forest Show
Chewton Wealth Management wanted to make a real impact at the New Forest Show, creating a space that would introduce the business to new audiences while reflecting the personal, relationship-led approach at the heart of their brand.
The ambition was to move away from the traditional corporate exhibition stand and create something warmer and more inviting.
The ambition was to move away from the traditional corporate exhibition stand and create something warmer and more inviting.
A space where people would genuinely want to stop, spend time and start a conversation.
Our role went far beyond the stand design. Chewton needed a creative partner who could take care of the complete experience, bringing all of the individual elements together and making sure everything was ready for the show.
Our role went far beyond the stand design. Chewton needed a creative partner who could take care of the complete experience, bringing all of the individual elements together and making sure everything was ready for the show.
The Approach
We began by considering how the Chewton brand could translate into a physical environment.
Rather than simply filling the space with branded graphics, we designed the stand around the visitor experience. Comfortable seating, warm lifestyle imagery and considered styling helped create the feel of a welcoming lounge, while the messaging introduced Chewton’s approach to wealth management in a clear and approachable way.
From there, our team managed the details needed to bring the concept to life.
Alongside the main exhibition graphics and pull-up banners, we designed and produced branded cushions, literature, coffee menus and other supporting materials.
From there, our team managed the details needed to bring the concept to life.
Alongside the main exhibition graphics and pull-up banners, we designed and produced branded cushions, literature, coffee menus and other supporting materials.
We also sourced and produced a range of branded items including canvas bags, notebooks, pens, umbrellas and tea selection boxes, before collating 150 individual goodie bags ready for visitors.
Even the smaller details were considered, including bespoke coffee stencils and display stands, helping the Chewton identity carry consistently through the entire experience.
Behind the scenes, we coordinated production, suppliers and logistics before installing the stand ready for the show. The aim throughout was simple: to give the Chewton team everything they needed to arrive and focus on their visitors, knowing the experience around them had already been taken care of.
Even the smaller details were considered, including bespoke coffee stencils and display stands, helping the Chewton identity carry consistently through the entire experience.
Behind the scenes, we coordinated production, suppliers and logistics before installing the stand ready for the show. The aim throughout was simple: to give the Chewton team everything they needed to arrive and focus on their visitors, knowing the experience around them had already been taken care of.
You've all done such an incredible job with the show, and our stand looks absolutely amazing. We're genuinely over the moon with how it has all come together.
Kaileah Chapman, Head of Operations, Chewton Wealth Management
The Result
The finished stand brought the Chewton brand to life in a way that felt distinctive, premium and, importantly, welcoming.
Instead of feeling like a conventional financial services exhibition space, it created an environment where visitors could relax, have a coffee and engage naturally with the Chewton team.
The response throughout the New Forest Show was fantastic, both from visitors and the client team, with Chewton describing themselves as "over the moon" with how everything had come together.
Instead of feeling like a conventional financial services exhibition space, it created an environment where visitors could relax, have a coffee and engage naturally with the Chewton team.
The response throughout the New Forest Show was fantastic, both from visitors and the client team, with Chewton describing themselves as "over the moon" with how everything had come together.
The project demonstrated the difference that comes from thinking beyond individual pieces of design and considering the complete brand experience. From the first concept to the smallest finishing detail, every element worked together to create a space that looked unmistakably Chewton and gave the team a strong platform for meaningful conversations throughout the show.
Services
- Exhibition design
- Brand experience
- Creative design
- Print and production
- Brand experience
- Creative design
- Print and production
- Branded merchandise
- Project management
- Supplier coordination
- Installation
- Project management
- Supplier coordination
- Installation
