How do you attract people to a place, with a sensible budget? We boxed clever and used a targeted Sky AdSmart campaign, coupled with a beautiful social campaign and physical activations.
Where is Westbourne? Global is based in the art district of Bournemouth – the mouth of the river Bourne. Westbourne is an affluent district… in the west… with boutique contemporary interior, fashion, and food places.
Results Honestly, the results were fantastic. 281,000 views on TV, 100K views on social. Footfall was up, shops were abuzz with people seeing and talking about the advert. Best of all it was all targeted at the surrounding regions and demographics that would love and appreciate Westbourne. Great results.
Watch the film, and you will see how lovely Westbourne is.
Watch the Sky TV commercial
Bournemouth Coastal BID approached us with the vision of promoting Westbourne through a Sky TV advert accompanied by a social media campaign.
Always loving local
Like our clients, we are proud of our community and want to always do the right thing. For our clients, for the work, for ourselves. It feels great driving around the community and seeing work come to life.
Coastal BID (a business funded body set up to help the businesses) wanted to get footfall to the area. They are constantly looking for ways to make our local environments look great, feel secure and have the custom that businesses crave.
The outcomes surpassed our expectations, boasting astonishing engagement numbers and a substantial surge in foot traffic.
The level of detail achieved through a Sky AdSmart campaign is nothing short of remarkable. The ability to precisely target individual TVs in any chosen household within any postcode is an incredibly powerful tool. With such precise targeting we wholeheartedly recommend integrating Sky AdSmart into your campaign strategy for its effectiveness and efficiency.
Your story, beautifully told.
Your story is unique and separates you from the pack. If told well, It energises your team, connects with people that share your values, and drives success. Transform your journey, reach out now.