There are many reasons why you should consider a brand refresh rather than a complete rebrand.
When working with a professional brand consultant, they will likely run you through these advantages:
A fresh identity doesn’t have to come with a complete overhaul of your brand. Instead, it can come as a smaller revamp.
On top of the practical and value-based reasons you should consider simply refreshing your brand identity, there are numerous benefits.
A refreshed look can significantly improve customer perceptions and attract new demographics. In completing a refresh, you will be able to modernise your brand identity, keeping in line with market changes and evolutions, as well as business growth.
Additionally, the refresh shows that you are evolving and can suggest an innovative and creative side to your company.
As brand consultants, we have seen significant improvements internally with a brand refresh.
Staff can feel that the new, updated branding reflects their values and input, which can make them proud of the company they work for and the work that they do, in turn motivating them to continue working hard and putting their best foot forward for the company.
Branding refreshes are the perfect opportunity to look at all your marketing materials and align them, making sure they all share the same brand identity and messaging.
It is common for brands to evolve slowly, releasing an amended logo and using that on their website but keeping old printed materials in the cupboard to use at events. This can look sloppy and uncoordinated.
However, a brand refresh with a professional brand consultant and team will ensure that every touchpoint with your customers conveys a consistent identity, creating a great customer experience and recognisable businesses.
When you have been sitting with the same brand for several years, working out how to touch it up and refresh it can be tricky. This is where a branding consultant can help.
They can play an important role in getting the move right and doing it at the correct time so that you enhance your branding.
This will be done through: