Showcase Your Company Values
An audience wants to know what you are selling them and how it will solve their problems. However, this isn’t all they want to know. These days, audiences also want to know if your business aligns with their values, so there is a balance between sharing what you will provide and how you will provide it.
A business trailer will enable you to showcase your company values easily, offering an opportunity to show your employees embodying these values and putting them into action, building trust with your audience.
This could be through showing a customer-employee interaction where the employee has a big smile representing excellent customer service or a shot of planting trees to show your commitment to sustainability.
Demonstrates Company Culture And Personality
Company culture and your brand’s personality are also important when trying to appeal to an audience. Most of the time, people aren’t just looking for a product or service. They are looking for a trustworthy brand that they can return to.
Cultures and personalities often determine an experience, so audiences have learnt to use this as a guide as to whether they will get a positive or negative experience when interacting with your brand.
You can use your business trailer to demonstrate your company culture, showing your employees are happy and collaborative, and generate a happy atmosphere within offices or shops.
Moreover, the entire video will subtly display your personality, as this will dictate the look and feel of the video.
Showcase Your Work
Of course, your offerings need to be included in your business trailer because people still want to know how you can solve a problem for them.
A business trailer can play on the emotional aspects of your services or products, sharing the joy it can create and the relief of solving a problem – these are things that words won’t get across after all they say a picture is worth a thousand words.
However, in a business trailer, there is a fine line between showing your products and focusing too much on them. If an audience member is looking into your company, they don’t want your products front and centre of the video. They want to get to know who you are. A business trailer will enable you to tie who you are and your products together, creating a story that highlights how your company values, culture and personality are reflected in your services or products.
Versatile Content
The final benefit of a business trailer is its versatility. Because it incorporates so many aspects of your business, it can be published and repurposed in a variety of ways across your digital marketing strategy.
Place the whole video at the forefront of your website to engage visitors, but also clip it up and share it on social media or use it in your Pay Per Click adverts. The statistics show time and time again that videos captivate an audience, so make use of your business trailer and share it everywhere.
Additionally, because there are no hard or fast rules about how to create a business trailer, you can tell your story in a way that fits your brand and your industry. This means these films can be used across all sectors, from food and hospitality to agencies or venture capitalists.
