Ageas is part of an international insurance group that traces back to 1824. When it took over the Age UK call centre, it wanted to show Age UK it was serious about the partnership and truly understood its customers, and to help a large team in a demanding environment feel the same.
Client
- Ageas
Sector
- Finance & Tech
Services
- Branded Environments
Life-size customers.
We brought the Age UK customer to life with life-size personas and their own words, rebranding the call centre so every employee could see exactly who they were there for.
Recognition that builds a team.
Alongside the graphics, a reward and recognition scheme let colleagues compliment each other and share good feedback from customers. It broke down barriers, opened up conversation and brought a large team together.
See the services behind this project: Branded Environments.
Ageas Street, built in a weekend.
Over a single weekend, the call centre became Ageas Street, an immersive environment that brought the different brands and their customers to life and gave staff real ownership of the brands they represent. It worked so well that Ageas rolled the concept out to its Stoke office, home to 700 employees serving a host of brand clients.
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